This Week’s Exclusive – pasta shaped like a steel i-beam


In collaboration with artist Marco Bruzzone and “Work at Home” gallery in Hackney, we’re bringing “i-beam” shaped pasta to Bloomsbury market tomorrow.

After his time spent in the Barilla archives, artist Marco Bruzzone developed his conceptual pasta shape and you have a chance to try at our stall!

Marco’s work considers the radical change of rhythms and habits that workers encountered during the passage from rural life to working in city factories, during the industrial revolution. A worker’s meal suddenly did not consist of elaborate hand-made shapes anymore, but of serially produced objects made by machinery constructed and operated by people unknown to the consumer. 

Pasta shaped like an i-beam? Pasta is architecture for the mouth, a skeleton of a building than can be covered with different materials. ibeam shaped pasta


liquid life

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